Absolute Audio Labs was founded in 2016 on the belief that it should be possible to restore the music enjoyment for hearing impaired music lovers. Founder and CEO Aernout Arends, next to a career as sr. Manager with large consumer electronics companies, is also a gifted musician.  He has been touring with a rock band for over a decade, playing small and large venues and festivals in Europe and USA. The sustained exposure to high sound volumes on stage and hundreds of live concerts and festivals lead to moderate noise induced hearing loss. He discovered that no hearing aids or other audio products existed that could help him enjoy music again.

Establishment of Absolute Audio Labs

After the start of the company and a successful seed funding round, the AAL team started to collaborate with French headphone manufacturer Parrot. This successful collaboration led to the soft launch, late 2017 of a special version of the Parrot Zik 2.0 and Zik 3 headphones, powered by our PYOUR Audio software. PYOUR Audio and the PYOUR companion app for iOS and Android allowed the users to do a music hearing test and program the devices according to their personal audio profile. At CES 2018, the official launch was well received, and honored with a CES Innovation Award! Even today, the Parrot Zik headphones, powered by PYOUR Audio is still amongst the best headphones for personalized audio.

Expanding towards speech understanding

In their mission to restore music enjoyment for hearing impaired, the AAL team expanded also into the field of improving speech intelligibility in noise while at the same time teaming up with industry leaders like Qualcomm (AAL is Qualomm application partner and a member of the Qualcomm Advantage Network) and Sonion A/S. Initially the focus was on interating bone sensor microphone technology for speech enhancement, but gradually the portfolio expanded into a full range of hearing, speech and voice applications in the 2nd generation of PYOUR Audio.

AMADEUS SoC-based Hearing Aids

The future: PYOUR Audio 3.0

In its mission to give back music to the hearing impaired, Absolute Audio Labs is further pushing the boundaries of what the market now calls ‘SoC-based hearing aids'. This assumes that high performing hearing aids no longer require a custom designed hearing aid DSP, but can run on the same audio chips that also power the premium TWS earbuds. SoC-based hearing aids will also be instrumental in finally delivering high quality audio on hearing aids. With PYOUR Audio 3.0, all major hearing aid form factors will be able to have at least a full day of battery life. Plus, PYOUR Audio 3.0 delivers on the promise of a life long healthy hearing, with the add-on of PYOUR Audio SafeSound.

Management team

Aernout Arends



Mark Kaal


Director of Business Development & Strategy

Company information

HQ: Absolute Audio Labs B.V. - Mozartlaan 27c - 1217 CM - Hilversum - The Netherlands

Development Center: Stationsplein 45 (Unit A4.004) - 3013 AK - Rotterdam - The Netherlands

Company registration nr (CoC): 65125843 | VAT: NL855990223B01

Media/investor contact: pr@absoluteaudiolabs.com